And what i am saying for my assignments are these:
"The theme of the video that
is directed by Mario Testino, tells us about three elegant women who stand out
from a crowd because the bold and brave style they have. These women are from
different race, which represents that Roberto Cavalli is universal. Every woman
in this world can wear Roberto Cavalli. But it cleverly doesn’t lose its
exclusivity. Beside exclusivity, glamour, and stands out of the crowd, this
video presents highly strong kind of women who are not afraid for being
differently charismatic. And what I am saying here is by wearing Roberto Cavalli,
women will feel adored, wanted, worshiped, and every one else can only be
jealous and mad at themselves.
The marketing impact by
publishing this video are this video is good for building its brand image, this
video is also a tool to inform the customers what will Roberto Cavalli looks
like in Fall/Winter 2013-2014. This video is purposed to show what Roberto
Cavalli brings this Fall and show what is so important about them. Beside
building brand image and a tool to inform the customers, this video is very
provocative in term of suggesting people. Because what I am seeing here in the
video, three women with highly strong personalities and charisma want to
conquer the world. Who doesn’t want to hold the world in her hand? Roberto
Cavalli successfully communicate its brand image."
What do you think?
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